Milestones give you the actual implementation of an internet marketing plan. With the milestones chart you can not only list down the important events which are chalked out but you can also assign the designated person to that particular activity. You can also assign a budget value for that task or activity that this is going to be the amount required for caring out the task.
After compilation of all the milestones you will have a clear picture or layout of the phase of activities which are needed to be done and the steps which are required to be taken. You will also come to know that who is responsible for a particular activity or set of activities and you will also have a clear view of what should be the amount needed to carry out that specific action. So, on a broader scale you will know that what are the steps involved in a phase, who is responsible to take those steps and how will that step be taken in terms of financial aspects.
The milestone chart may include different steps of a phase or a set of different phases. All you have to do is note down or enlist each and every activity. Each of these activities will become milestone with its own assigned person who is responsible to carry out that activity in a given time with some estimated budget. In this manner the internet marketing plan becomes more than a mere paper document.
More the milestones more it will be easier to implement or complete a process. You can also sort these milestones as per your requirements. Analyze each step where more assistance or help is required, whether there is too much workload on the assigned person or not, is the allotted time enough to perform that task or is it feasible in the financial terms or not.
Milestones give pin-point accuracy to the internet marketing plan because it has all the information about the budget requirements, the persons to whom the tasks are assigned along with the deadlines which are needed to meet.